Did you make up gamification?
This common question that our team has received from friends old and new is indicative of both the potential for a new industry to make verbal and technological headway this year as well as the linguistic liberties members of our team **ahem** me, have taken in the past.
By the way, I am not above neologisms.
cieCap is at first glance both a gaming and gamification platform, allowing players to play (gaming) and creators to create (gamification). A look at our business model shows the truly avant-garde approach we are taking to connecting businesses and brands to their customers by offering advertising through gaming. Advergaming, the direct incorporation of advertising and marketing into games is both new and exciting. It is an opportunity for businesses and brands to create a value rich relationship with their target audiences. For consumers, advergaming is the answer to the call for marketing to add value to their individual and community identity and not communicate to them as simply a source of revenue.
Hugh MacLeod might be considered a pioneer in advergaming…
So you definitely made up advergaming, right?
Not really, but we’ll take credit for maxing it out day-to-day in our sales pitches. The true value of the gamification and gaming strides made through Foursquare and Facebook respectively is that it opens the door for advergaming to move beyond virtual games into real-world social gaming. Advergaming is something like advertising’s engaging and entertaining cousin that presents you with opportunities to earn discounts, rewards and badges for playing relevant games where you shop, eat, workout, drink coffee, read books, etc. As we continue to grow into a world where a brand’s reputation rests in the hands of its top consumers and the battery life of their smartphone, it is in the best interests of businesses and brands to meet on that playing field. With advergaming, the game is a shared commodity between consumer and producer, with your local coffee shop able to create original content about the coffee you are drinking to encourage you to drink it more and rewarding you for engaging with the content they’ve created and drinking the coffee. That’s what is known as a win-win, for everyone.
Gaming is not just for fun anymore. It’s serious business now.
Wait, did you make up neologism?
I wish.
neologism [nɪˈɒləˌdʒɪzəm], neology
n pl -gisms,
-gies
1. (Linguistics) a newly coined word, or a phrase or familiar word used in a new sense
2. (Linguistics) the practice of using or introducing neologisms