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12

Mar

Remember you heard it here first...

We just did a fun interview with Pam Perry, Award winning producer and Marketing expert. We talked with her about cieCap, blacks in technology, startup strategies and of course…GAMIFICATION!

The potential of this industry is so exciting and we are happy to have opportunities to talk to industry experts about how impactful social gaming will be on business and brand marketing.

30

Jan

Customers are your Warby Parkers ...Don't fly blind

Check out the above video from Mashable on the lean startup movement

The importance of getting customer feedback as early as possible can not be underestimated! The lean startup machine as well as accelerators and thought leaders evangelically promoting the lean startup movement are unlocking the true potential of entrepreneurship.

At cieCap we have been in a pilot testing phase for the past month or so. There is of course the sheer pleasure of seeing folks using what was once a seedling of an idea in your brain. Then to see them dig it, in ways you expected and in ways you hadn’t…Dopamine overload is what that is! You just earned points in the game of life…

Following the ebb of this first internal shot of dopamine, you begin to see that many of your own assumptions about your product, customers, users and market are limited in scope if not completely wrong. Points deducted?

No, not really. This is where your next challenge begins, and where you actually begin developing a real product. All your work beforehand? That was developing a case test, a structure that can deliver the functions of your product in the most real situation possible, between and before your real-life potential users or customers. Now that you are testing that case, your product (be it a prototype, MVP, beta or final) will itself be as far as necessary from your original plan and as close as possible to what your customers need and your users will extract value from.

I’m paraphrasing, but the best way I’ve heard this summarized is that a team not talking to their customers is missing the beat, they are “flying blind.”

Put your specs on before you fly. That’s where the second shot of dopamine kicks in.

Here's some of us working with one of our pilot customers Razzy Fresh, in Pittsburgh

Here’s some of us working with one of our pilot customers Razzy Fresh, in Pittsburgh, PA

Are you learning as fast as the world is changing?

(Source: meglaz)

I actually quit school because of recess…

Did you make up gamification?

This common question that our team has received from friends old and new is indicative of both the potential for a new industry to make verbal and technological headway this year as well as the linguistic liberties members of our team **ahem** me, have taken in the past.

By the way, I am not above neologisms.

cieCap is at first glance both a gaming and gamification platform, allowing players to play (gaming) and creators to create (gamification). A look at our business model shows the truly avant-garde approach we are taking to connecting businesses and brands to their customers by offering advertising through gaming. Advergaming, the direct incorporation of advertising and marketing into games is both new and exciting. It is an opportunity for businesses and brands to create a value rich relationship with their target audiences. For consumers, advergaming is the answer to the call for marketing to add value to their individual and community identity and not communicate to them as simply a source of revenue.

As Hugh MacLeod put it... 

Hugh MacLeod might be considered a pioneer in advergaming… 

So you definitely made up advergaming, right?

Not really, but we’ll take credit for maxing it out day-to-day in our sales pitches. The true value of the gamification and gaming strides made through Foursquare and Facebook respectively is that it opens the door for advergaming to move beyond virtual games into real-world social gaming. Advergaming is something like advertising’s engaging and entertaining cousin that presents you with opportunities to earn discounts, rewards and badges for playing relevant games where you shop, eat, workout, drink coffee, read books, etc. As we continue to grow into a world where a brand’s reputation rests in the hands of its top consumers and the battery life of their smartphone, it is in the best interests of businesses and brands to meet on that playing field. With advergaming, the game is a shared commodity between consumer and producer, with your local coffee shop able to create original content about the coffee you are drinking to encourage you to drink it more and rewarding you for engaging with the content they’ve created and drinking the coffee. That’s what is known as a win-win, for everyone.

Gaming is not just for fun anymore. It’s serious business now.

Wait, did you make up neologism?

I wish. 

neologism [nɪˈɒləˌdʒɪzəm]neology

n pl -gisms-gies
1. (Linguistics) a newly coined word, or a phrase or familiar word used in a new sense
2. (Linguistics) the practice of using or introducing neologisms

Introducing cieCap…

29

Jan

Instant Inspiration: Quotes that will keep you keepin' on...

Detroit Rising! Start-ups Providing the Jetfuel for Launch!

29

May

Why New York City's Tech Scene Is Thriving

The most poignant highlight of this article from The Next Web is the quote from TechStars’ David Tisch in which he states that “We are finally seeing the tech industry recruiting away from other industries in NYC, such as lawyering, banking, consulting, etc.”

One of the major contributing factors to the current global economic malaise is the imbalanced concentration of talent AND wealth within the three above-mentioned industries. With their highly inflated salaries, these three industries have literally drained the nation’s top talents from our universities and drained us of our creativity and zest for a fulfilled professional life.

Information and community technology has always been a medium of opportunity and growth, however this shift in human capital to the high-tech entrepreneurial sector marks the turning of a corner socially and economically. In fact, “as New York goes, so goes the nation” or “as California goes, so goes the rest of the nation”. I guess it all depends on which coast you represent. Either way, we should all do our part to steer the rest of the nation in the direction of info & comm tech based and aligned entrepreneurship.

The Revolution Will Not Be Televised. It might be YouTubed though.

RIP Gil Scott-Heron

02

May

Social Entrepreneurs 2011: How a Business Can Change the World

Change agents are finding that public service and social change are not exclusive to any one sector, but that true change and social progress will come in a multi-sector form. Enter the Social Enterprise

30

Apr

tumblrbot asked: WHAT IS YOUR FAVORITE INANIMATE OBJECT?

Tree